You will begin by completing the Soulful Brand Discovery Map exercises. This is the playbook that will connect you to your core desires, what moves you and the legacy you want to create.
Then, I will conduct an entire Brand Audit to find any conversion gaps or misalignment.
We will meet to review your audit.
From there, I will create for you two visual identities: color swatches and mood boards of carefully curated images meant to capture the energy of your brand.
Next is the copy stream. You will receive a 3-10 page collection of copy that illustrates my understanding of your brand values, audience and messaging. The copy stream includes free flow language for names, taglines, site copy, mission statements, manifestos and more.
You will walk away at the end of four weeks with a solid brand direction, newfound confidence and a blueprint of action steps for you to take your business to the next level. You will keep your brand mood boards, your copy stream and all ideas formed during the Spark Intensive.